Women are much more likely to prefer fiction (42%) than men (29%), and the opposite is also true, with men much more likely to prefer non-fiction (24%) than women (16%).ĭiving down into the sub-genres, Brits are most tempted by biographies and memoirs (26%) in terms of non-fiction, and ficton readers tend to opt for crime and thriller novels (33%). What takes Britons fancy? A thriller, historical fiction or an autobiography?Ī third of Brits (36%) say they do not have preference when it comes to choosing between fiction and non-fiction, but another third (35%) say they prefer fiction, and 20% prefer non-fiction. When it comes to commuting, Londoners are twice as a likely as other Britons to read on their way to work or college, with 23% of those in the capital saying they typically read or listen to audio books on the tube and buses of London. When it comes to the genders, women are more likely to prefer reading before bed (43%) than men (30%), whereas men are more likely to read on their commute (13%) than women (9%). Another 35% of Brits say they prefer to read when they are holiday. One third (36%) say they prefer to when they go to bed, and another 36% prefer to read in the evening, but before bed time. Sometimes the hardest part of a good book is simply finding the time to get properly into to it, and Brits are split over the best time to get stuck in. When do Britons prefer to, or find the time to read? However, Brits aged between 25 and 39 are the most likely to be fans of the audio book, with 13% saying they use audio books to get their fix – twice the number of other age groups. Younger Brits aged 18 to 24, despite a general affection for their devices, are the least likely age group to opt for an e-reader with just 18% regularly opting to digitally download their book. E-books on other hand, are only typically read by around half as many Brits at 24%, but still beat out audio books at 8%. Six in ten (60%) of Brits say the typically read paperback books, with another 47% opting for hardback. There is undeniably a simple, analogue pleasure in a paperback book – and it remains the firm favourite format of the British reader. Men are also less likely to be readers overall, with 22% saying they never read, compared to 12% of women. Over a quarter (27%) of women read daily, compared to a sixth (13%) of men. Of the genders, women are also much more likely to be frequent readers than their male counterparts. Two in five (43%) Britons say they read for pleasure at least once a week, with a third (35%) doing so multiple times and 19% of UK adults reading every day.īritain’s keenest readers tend to be older, with 34% of Brits over 55 saying they read at least once a day, compared to just 7% of 18 to 24 year olds. One in five Britons (21%) describe themselves as an avid reader – but what is the nation’s favourite genre? Have British readers finally joined the digital dark side and swapped to e-readers? And when in our busy lives do Brits find the time to read? YouGov Profiles data reveals all on World Book Day. Brits still prefer a paperback over an e-book, and most prefer to do their reading before hitting the hay
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